Empowering Self-Defense Instructors Worldwide
Our certification programs provide a structured and professional path for instructors looking to establish themselves as trusted experts in the field.
Our self paced learning platform allows you to cover essential modules such as effective teaching methodologies, real-world application of the curriculum, and business strategies, to equip instructors with the skills they need to succeed.
Members receive regular training updates, marketing materials, and insider insights on student engagement and revenue growth from mentors who are actually in the industry.
With access to
ongoing support, online twice-weekly workshops and a network of like-minded professionals, you’ll never have to navigate this industry alone.
With personalized coaching and accountability, proven business strategies, and hands-on support, we ensure you have the tools and knowledge to expand.
Our consultancy service is designed to help committed self-defense instructors turn their passion into a thriving business by providing expert guidance on teaching methods, business development, and brand positioning.
From Passion to Profit
You have the skills, the knowledge, and the drive—now it’s time to turn that passion into a profitable, sustainable business. Whether you're a brand-new instructor or looking to scale your self-defense training, we provide the certifications, marketing strategies, and business systems to help you succeed.
With our proven framework, you’ll learn how to attract students, fill your classes, and build a brand that stands out—all while doing what you love. Get the support, tools, and mentorship you need to go from instructor to business owner, leader, and recognized expert in your field.
Why Choose Us?
With countless self-defense programs out there, why choose us? Because we don’t just teach self-defense—we empower you to build a profitable, independent business with the tools, strategies, and expert support you need to succeed.
✅ Business & Membership Support – We provide the tools, training, and guidance you need to succeed.
✅ Flexible & Scalable – Whether you're starting out or expanding, our system grows with you.
✅ Full Instructor Control – We empower you to run your business on your terms.
✅ Global Brand Recognition – Align with a trusted name in self-defense training and gain instant credibility.
✅ Industry Experts – Our team consists of active self-defense professionals with real-world experience.
✅ Proven Business & Marketing Systems – Learn how to attract students, sell your classes, and scale your business.
✅ Comprehensive Certification – Go beyond standard training with practical, scenario-based courses.
Our Team
Glenn Stevens
Consultant
Glenn is the Head of Training Development at PSDA, bringing over 38 years of hands-on experience in self-defense instruction and leadership training. Having successfully operated his own studios in both the UK and Australia, Glenn has taught thousands of students across all age groups, blending practical skills with a deep understanding of real-world threats.
His commitment to community safety led to the development of the highly respected Child Safety Program, which equips children and parents with the tools to recognize danger, build confidence, and respond effectively.
A passionate and motivating teacher, Glenn is also a dynamic speaker and published author, widely recognized for his ability to make personal safety concepts both accessible and empowering for all audiences.
Glenn has a unique talent for breaking down complex safety principles into simple, actionable strategies that build confidence and encourage proactive thinking.
His engaging style, combined with decades of real-world experience, makes him a sought-after voice in the field of self-defense and personal protection education.
His work continues to shape the way PSDA
delivers high-impact, real-world self-defense training to schools, families, businesses, and organizations around the globe.
Euell Santistevan
Consultant
A proud Colorado native and U.S. Marine Corps veteran, Euell brings over three decades of experience in emergency medical services, armed security, and self-defense instruction. His diverse background in high-pressure environments has shaped his practical, no-nonsense approach to personal safety and preparedness.
Euell is a nationally certified CPR/First Aid Instructor, Firearms Instructor, and Self-Defense Tactics Trainer, with a reputation for delivering clear, hands-on training that sticks. Many of his sessions are conducted at his private range in Northeast Denver, offering a controlled, professional space for students to develop real-world skills.
Whether he's leading a CPR and First Aid class, teaching hands-on self-defense, or providing advanced firearms instruction, Euell’s mission is clear and unwavering: to empower individuals with the confidence, situational awareness, and practical skills necessary to protect themselves and others in any situation.
His training goes beyond technique—it's about building the mindset to stay calm under pressure, make smart decisions, and take control when every second counts.
Through his approachable yet disciplined teaching style, Euell helps people from all walks of life feel prepared, capable, and resilient in the face of real-world threats.
Chris Kennedy
Consultant
Based near Alberta, Canada, Chris is a seasoned law enforcement professional and self-defense expert with over 26 years of teaching experience. As a current police officer, Chris brings firsthand knowledge of real-world violence, threat assessment, and high-pressure situations—experience that directly informs his practical and effective training approach.
Over the years, he has received advanced training through multiple law enforcement and public safety agencies, including the Sheriff’s Department, Correctional Services, and Police Service. This diverse background gives Chris a unique perspective on both the tactical and psychological aspects of personal safety.
In addition to his frontline work, Chris actively consults with self-defense instructors around the World, helping them refine their programs, improve delivery, and ensure content is legally sound and situationally accurate.
Chris is known for his calm demeanor, clear communication, and direct, no-nonsense approach to instruction. His teaching resonates with individuals and groups alike because it’s rooted in experience, practicality, and real-world application.
Whether he’s working with corporate teams, leading community safety workshops, or presenting at professional seminars, Chris brings consistency, credibility, and impact to every session.
I can reach more people and generate a good income. Not to mention I get that dopamine hit when I teach a really great class.
Less than 12 hours after my consultation with Glenn, I have a long term weekly contract to teach 30 women. Incredible! Thanks again for always helping me on the right path.
The Convention was amazing. The Physical sessions were brilliant. Believe me when I tell you this was a game changer for me.
Reach Out & Succeed
Experience unparalleled consultancy services with our expert team. We are dedicated to helping you navigate challenges and seize opportunities for growth.
Partner with us to unlock your business's full potential.